---
title: "SWS #01: This is bigger than business"
description: Creating a business manual is about so much more than good business. This can change lives.
image: https://blog.airmanual.co/hubfs/1-2.png
---

[ All posts ](https://blog.airmanual.co/sws/all)

 April 13, 2023

# SWS #01: This is bigger than business

![Picture of Paddy Mann](https://blog.airmanual.co/hs-fs/hubfs/1640426316383.jpeg?width=50&name=1640426316383.jpeg)    Paddy Mann  ·   1 minute read

As business leaders, we’re trained to always think about the business case.

 

But creating a business manual is about so much more than good business.

 

Take [Georgia Kirke](https://www.airmanual.co/customer-stories/write-business-results-cuts-employee-onboarding-time-by-200-hours-each) for example:

 

✅ It‘s great she spends 200 hours less with each new employee

🤩 It’s awesome that this meant she could take time off when her family really needed her

 

And at Sony:

 

✅ It‘s great that a team got clear on project milestones and handovers

🤩 It’s awesome that this removed conflict, so team members were happier both inside and outside of work

 

For myself:

 

✅ It‘s great that it unblocked growth after being stuck for 3 years

🤩 It’s awesome that I can take 4 week holidays with my kids, without a single interruption

 

It’s not that there isn’t a business case.

 

In every case, the investment has paid for itself 100x or more.

 

But take a moment to think about the personal impact it can have for you and your team.

 

How would it feel to take a long, uninterrupted holiday?

 

How would it feel to avoid the conflict that comes with mistakes, bottlenecks and rework?

 

How would it feel to be there for a loved one when they needed you most?

 

This is the freedom that having a clear business manual can give to you and your team.

 

Don’t undervalue it 🙂

 

 

 

 

### Get one post a week direct to your inbox

Share: [facebook-f icon ](http://www.facebook.com/share.php?u=https://blog.airmanual.co/sws/sws-01-this-is-bigger-than-business) [linkedin-in icon ](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.airmanual.co/sws/sws-01-this-is-bigger-than-business) [twitter icon ](https://twitter.com/intent/tweet?url=https://blog.airmanual.co/sws/sws-01-this-is-bigger-than-business) [pinterest-p icon ](http://pinterest.com/pin/create/link/?url=https://blog.airmanual.co/sws/sws-01-this-is-bigger-than-business) [envelope icon ](mailto:?body=https://blog.airmanual.co/sws/sws-01-this-is-bigger-than-business)

## Related posts

[![3 big businesses that ROCK at process](https://blog.airmanual.co/hubfs/3-1.png) ](https://blog.airmanual.co/sws/sws-03-3-big-businesses-that-rock-at-process)

#### [SWS #03: 3 big businesses that ROCK at process](https://blog.airmanual.co/sws/sws-03-3-big-businesses-that-rock-at-process)

[![4 reasons why most businesses SUCK at processes](https://blog.airmanual.co/hubfs/Most%20businesses%20SUCK%20at%20this.png) ](https://blog.airmanual.co/sws/sws-02-most-businesses-suck-at-this)

#### [SWS #02: 4 reasons why most businesses SUCK at processes](https://blog.airmanual.co/sws/sws-02-most-businesses-suck-at-this)

[![How a manual solves 4 big problems](https://blog.airmanual.co/hubfs/blog-og-image.png) ](https://blog.airmanual.co/sws/sws-05-how-a-manual-solves-4-big-problems)

#### [SWS #05: How a manual solves 4 BIG problems](https://blog.airmanual.co/sws/sws-05-how-a-manual-solves-4-big-problems)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Paddy Mann",
    "url" : "https://blog.airmanual.co/sws/author/paddy-mann"
  },
  "dateModified" : "2023-04-21T06:07:46.205Z",
  "datePublished" : "2023-04-13T07:30:00.000Z",
  "headline" : "SWS #01: This is bigger than business",
  "image" : [ "https://blog.airmanual.co/hubfs/1-2.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.airmanual.co/sws/sws-01-this-is-bigger-than-business",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.airmanual.co/hubfs/AirManual%20Logo-01.png"
    },
    "name" : "Bridging Insight Ltd"
  }
}
```

```json
{
  "@context" : "http://schema.org",
  "@type" : "Article",
  "author" : {
    "@type" : "Person",
    "name" : [ "Paddy Mann" ]
  },
  "datePublished" : "2023-04-13T07:30:00+0000",
  "description" : "Creating a business manual is about so much more than good business. This can change lives.",
  "headline" : "SWS #01: This is bigger than business",
  "image" : "https://26911114.fs1.hubspotusercontent-eu1.net/hubfs/26911114/1-2.png",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://26911114.fs1.hubspotusercontent-eu1.net/hubfs/26911114/AirManual%20Logo-1.svg"
    },
    "name" : "AirManual (a Bridging Insight Ltd product)"
  },
  "url" : "https://blog.airmanual.co/sws/sws-01-this-is-bigger-than-business"
}
```